¨Key marketing efforts through agencies   (Cranford Johnson Robinson Woods & Aristotle)
¨
¨2011-2012 Fall/Winter:
¨
¨$ 3.7 million - print ads , Broadcast, CJRW online
¨
¨2011-2012 Spring/Summer:
¨
¨$5.8 million – print ads, Broadcast, CJRW Online
¨$1.2 million – Web sites (all) Aristotle
¨
¨$802,477– fulfillment
¨
¨$532,598- State Parks ad budget